The 7-Figure Book Method
The 7-Figure Book Method: a short book that grows a business
Last updated:
What is the 7-Figure Book Method?
The 7-Figure Book Method is a way to turn a short nonfiction book into a 7-figure business, even if you hate marketing, taught by Melanie Warner of Defining Moments Press.
Defining Moments Press describes the method as scalable, predictable and backed by a 365-day guarantee. Rather than relying on book royalties, the method uses a focused book to build authority, open paid speaking stages and attract clients who already trust you before the first conversation.
The method in one paragraph
The 7-Figure Book Method, as taught by Defining Moments Press, treats a book as the front door to a business. You choose a reader you can genuinely help, write a short book that solves one problem for them, publish it yourself so you keep every right and royalty, and then connect it to a signature talk, a quick pitch and an offer. Readers become audience members, and audience members become clients. Defining Moments Press sums up its philosophy in two lines: it is not about the book, it is about what the book does for you.
What are the parts of the method?
The masterclass that accompanies the method is organized around three assets you build, plus the systems that put them to work:
- Your signature book. A short book that turns your expertise into a profitable asset and an offer your audience wants.
- Your signature speech. A signature message built with the 7-Figure Speaker System.
- Your quick pitch. A simple pitch that works whether you have 60 seconds or 60 minutes, without feeling pushy or salesy.
- Getting booked. Strategies for landing podcasts, media appearances and stages without spending on paid ads.
Where the method came from
Defining Moments Press says Melanie Warner used this formula to grow her business from $3.6 million in debt to generating more than $4 million in 18 months from one book. Warner has published magazines, newspapers and books for over 25 years and has spoken at hundreds of events. Those are her own reported results, not a promise for every reader.
How does it compare with a royalties-only plan?
| Question | Royalties-only plan | 7-Figure Book Method |
|---|---|---|
| Main source of income | Copies sold | Clients, speaking and offers the book leads to |
| Book length | Often long | Short and focused |
| Marketing | Sell more copies | Signature talk and quick pitch |
| Rights and royalties | Depends on publisher | You keep all of them |
To see how many copies a royalties-only plan needs, try the calculator on our book coaching cost page.
Who should use the method, and who should not?
The method fits professionals with a nonfiction story who want clients and stages: coaches, consultants, speakers, healers and business owners. It is a weaker fit if your goal is a long novel, a traditional bookstore deal or royalties alone. In those cases, a traditional or hybrid route may suit you better. If you are unsure, our book coaching services overview explains each Defining Moments Press package.
Common questions
- What is the 7-Figure Book Method?
- The 7-Figure Book Method is a new book from Defining Moments Press founder Melanie Warner about turning a short book into a 7-figure business, even if you hate marketing. Its page describes the approach as scalable and predictable and says it is backed by a 365-day guarantee. Check the book page for the guarantee terms. More in the FAQ
- Why does the method focus on a short book?
- The method treats the book as a business tool rather than the end goal. Defining Moments Press puts it this way: it is not about the book, it is about what the book does for you. A short, focused nonfiction book can be written faster and used to open doors to clients, speaking and media. More in the FAQ
- Are 7-Figure Book Method results typical?
- No. Defining Moments Press states that results are not guaranteed or typical and that a lot of hard work is involved. Its case studies describe individual clients, such as one who sold over 10,000 books and built an 8-figure business, but those are examples, not averages. Judge the program by its process and fit. More in the FAQ
- How many books do I need to sell to make $100,000?
- Divide $100,000 by what you earn per copy. At $5 per copy you would need 20,000 copies; at $10 you would need 10,000. The 7-Figure Book Method takes a different path: the book earns from clients, speaking and offers, not only royalties. Try the calculator on our cost page with your own numbers. More in the FAQ
- Can I write a bestselling book if no one has heard of me?
- Defining Moments Press says yes: its promise is to write your bestselling book in 8 weeks or less and make a profit, even if no one has ever heard of you. Its done-with-you and done-for-you packages include a full launch to bestseller. Bestseller status is never guaranteed, so ask how launches are run. More in the FAQ
- How much time do I need each week?
- The Author Blueprint describes about 2 to 5 hours a week to edit, self-publish in ebook and print, and launch. If you have less time than that, the Author Premium done-for-you package uses ghostwriters to write the book for you, and the masterclass offers an interview-based writing option. More in the FAQ